A summer fundraising drive that began last weekend aims to push a 15-year partnership past a major financial threshold. ABC Fine Wine & Spirits has invited its customers to round up their purchases at the register from June 28 through August 31, 2026, with the proceeds going to the National Pediatric Cancer Foundation.
The company hopes to surpass $3 million raised for pediatric cancer research since its collaboration with the NPCF started in 2011.
15-Year Partnership Nears $3 Million Milestone
The request is simple: shoppers are encouraged to round up their total to the nearest dollar, and the difference is donated directly to the foundation. For families across the region, the spare change from countless checkout transactions adds up to something significant — funding for research that could one day improve outcomes for children facing cancer. The campaign runs through the end of August, giving communities ample time to participate. ABC Fine Wine & Spirits has been working with the National Pediatric Cancer Foundation for 15 years.
That partnership has grown steadily, and this summer’s push is designed to cross the $3 million mark. For the families and medical teams involved, such sustained support represents more than a number; it reflects years of commitment to finding better treatments.
The National Pediatric Cancer Foundation focuses on funding research that accelerates the development of less toxic therapies for children. Every dollar raised through the round-up campaign goes directly toward that mission. Closer to home, for shoppers in Florida and beyond, rounding up a purchase is a small gesture with real weight.
It offers ordinary people a chance to be part of something larger — a community effort to support children and their families during an incredibly difficult time. As the summer progresses, ABC Fine Wine & Spirits and the NPCF are counting on guests to help reach this milestone.
The campaign continues until August 31, and every rounded-up cent brings them closer.
How the Round-Up Campaign Works
The annual summer round-up campaign has become a fixture of store operations. Customers see the request at checkout each year — a small gesture that, when multiplied across thousands of transactions, generates meaningful funding.
The significance lies in how modest amounts can accumulate into a larger whole. Families affected by childhood cancer in Florida and beyond benefit from research that these funds help accelerate. The effort reflects a broader trend of point-of-sale philanthropy, where retailers use their existing infrastructure to make giving convenient for customers. ABC Fine Wine & Spirits is a Florida-based retailer of wine, spirits, and beer, operating dozens of stores across the state.
What makes the company relevant now is its sustained partnership with the pediatric cancer foundation. The two organizations began working together in 2011, and the summer round-up campaign has been repeated annually ever since.
A History of Community-Focused Giving
ABC Fine Wine & Spirits began as a single store in 1936, founded by the Shapiro family in Florida. Over the decades, it grew into a regional chain with locations throughout the state. The company has long maintained a family-owned identity, tying its business practices to local communities.
That community focus has included charitable giving since the early years. The National Pediatric Cancer Foundation, based in the southeastern United States, was founded decades ago with a mission to find faster, less toxic treatments for childhood cancers.
The organization emphasizes research collaboration among leading hospitals. Its work has drawn support from corporate partners who share a commitment to children’s health. For shoppers in Florida and beyond, the act of rounding up a purchase turns an ordinary transaction into a direct contribution.
The campaign runs until August 31, and every rounded-up cent brings the partnership closer to its $3 million goal.
